sunnuntai 29. huhtikuuta 2012

// Havshagen //

Quite in the middle of Helsinki there is one neighbourhood which is something very different from all the beautiful houses build in the beginning of last century. It's called Merihaka, Havshagen. The colossal concrete neighbourhood is far from something I would usually consider as beautiful, but there's something there that fascinates me. Maybe it's just that I've always had a weak spot for anything hyper urban, unfinished or rough.

I felt like my relaxed Sunday outfit fits this neighbourhood so well, I would've looked only lost if I was leaning on a delicately decorated house from 19th century. My absolute favourite of these photos is the last one. Love the hard light, colour of the wall and that unintended hair flip.

sunnuntai 15. huhtikuuta 2012

//Weekend thing//

When I took a look outside from my window last Saturday evening, I had hard time believing that we would be having this lovely and sunny Sunday - we had a real snowstorm here in Helsinki on Saturday. Luckily the snow didn't stay and I was able to stroll around in my high heels and trench already today. I got this jacket from Weekday and I'm all in love with its colour and length. I had to try it on with a sporty outfit for a totally relaxed look, didn't even bother to put any make-up on.

We headed out on Saturday because of my friend's birthday party and at some point, we ended up in a karaoke bar. I have only quite recently (well, only few years ago) found out how fun it is to sing difficult songs in front of people you don't know when you have taken a glass or two some wine. Strange but awesome. Maybe not so awesome to those who are listening, though. I will be really busy this week so I won't be posting too often but hopefully I have something in store for you... Have a relaxing Sunday, I will take myself to the sofa right now.

trench Weekday/ sweatpants Zara/ cap H&M/ net top H&M/ heels DinSko/ bag Céline/ nail polish Lumene "39 Groovy"

perjantai 13. huhtikuuta 2012

//yksi tai kaksi ilmoitusasiaa//


1) Check out the new Vila Notes (HERE), I'm featured, yay! Aaaand if you feel kind enough, would you please come back here and tell me if you can see the whole photos (i.e. my face should be in the photo too) because I can't. In case you can't either, I can post them later in here. Thank you Vila for the article! The leather skirt that is featured is ah-mazing, just hoping the weather gets warmer very soon so I can start wearing it :)

There's also a printed version of Vila Notes magazine, but my texts and name have been mixed up with danish blogger Sofie, who's blog you can find in HERE.

.....and 2) for my (Finnish) readers who happen to be in Helsinki next weekend (not this one but the following):
Mainetta niittänyt Raflan Fashion-kirppis järjestetään tällä kertaa Maxillissa 22.4. klo 12-17! Mukana myymässä ovat mun lisäksi Minna Parikka, Minna Hepburn, Gaudeten Nina, Lilou's Crushin Hertta, Tyylialkemisti, Sara Karlsson ja Pipsa Hurmerinta. Be there! Tsekkaa lisätietoa Fashion-kirppiksen FB-sivuilta täältä :)

tiistai 10. huhtikuuta 2012


Easter - and in Jyväskylä it was snowing. Last Saturday night we headed out and it was -8°C outside. Well hello Finnish April! I couldn't believe my frozen fingers since I've had such a great spring mood after we came back from Copenhagen. Every day wasn't so bad though, we even managed to take these pictures.

Love the little oversized shirt from Zara, it has the pajama look I've been very keen on lately. I like the weird all-striped look - I think jeans give the outfit a little more casual touch than matching pajama pants would. The only new thing here are my Mikko Alatalo/Elton John sunglasses - I have to say that they may look cool, but the wearability is something very different from my Ray-Bans... The blue ones barely hide my eyes and putting them on feels like you had just walked into Eiffel65/smurf world (yes, having hard time picking out the best visualization, and yes I'm this old, younger folks probably won't get the first one) where sun shines just as hard as it does without those specs. But they look cool.

sunglasses Urban Outfitters, shirt Zara, jeans Topshop, shoes Dinsko, clutch Zara

sunnuntai 8. huhtikuuta 2012

//måneder af det bedste//

What have I been doing lately? (Warning, major photo splash ahead)

Besides working and even working out a bit, I've been....

1. Tasting delicious foods and great bubbles (they import it themselves) in Vapiano with fellow bloggers

Nata, who took the pic of me above.

 2. Tasting even more bubbles in Aussie Blog Awards, where my friend Johanna won the best prize

3. In the launch party of new tv-serie "Suomi-tytöt New Yorkissa", which begun on 4.4.2012 on Liv and I'm already hooked.

4. And yes, I went to Copenhagen. I'd recommend eating in Kødbyens Fiskebar (two pics here right below)... get yourself the hottest "New Balance" sneakers (trust me, everyone in CPH wears these) take a trip to Malmö since it's only 0,5h away from Copenhagen and you get to cross the Öresund bridge (well this might not be such a big deal for everyone but I thought it was fun) sleep in Hotel Fox where every room is different. We had the room no 121 and we slept in a tent. Weird but fun!

torstai 5. huhtikuuta 2012

//Danish sun//

knit Mango // jeans H&M // boots Asos // bag Proenza Schouler PS1

For the beginning of this week I was actually in Copenhagen, Denmark. I've been there twice and I can't understand why I don't go there more often. I like the way the city (whole country may be) mixes middle european and northern ways of living and doing things. It feels international but still so cozy, almost like you had travelled to a bigger and older city in Finland.

I was wondering if I could settle in there for good. For me, all the little things are important. I like the way the traffic signs (!) look the same, people recognize the concept of "normal coffee", I can buy my normal tooth paste from a local shop. When it comes to living, I like stable things. I guess all that I'm trying to say that I don't miss home when I'm in Copenhagen, even if I was there for a longer time. If I was supposed to live somewhere, I like it when things work like I expect them to do. Being on a holiday is different.

Well, except doors. Danes please. Doors shall not be opened inwards.

...and that language. I speak Swedish ever better than English, but I learned quickly that I may come across a bit slow-minded in interactive situations as my brains work overtime when trying to understand the very weird Swedish-related language. So I stick to English.

sunnuntai 1. huhtikuuta 2012

//Candy colour on grey area//

leather jacket H&M Trend, pastel shirt WEEKDAY, jeans Asos, bag Zara, shoes DvF 

Fact no. 1: I love focus-gone-so-wrong photos.
Fact no. 2: My outfit photos are at their best when I walk.
Fact no. 3: I am completely stuck with my leather jacket.

I bought these Asos neon coral jeans months ago, but I haven't been wearing them too much lately. I guess I just needed some sunshine, dry streets, few plus degrees and a weekend to feel that I could wear them. Pastel colours are not easy, I turn for black anyday if I just feel even a bit insecure about my outfit.

My friend told me that pastel colours shouldn't be worn with black. I don't want to disagree since I know she's a fashion student and therefore probably right, but I can't wear my pastel colours with anything else. Most of my clothes are black. Before snapping these photos my sister asked me whether I thought that those jeans and shirt would really go together because of their colours and I realised that I'm breaking more fashion rules here than just one. I wish there were no rules at all, they seem so hard for me to obey.

pics: my sister

Interview with Rejina Pyo and William Hendry/WEEKDAY collaboration

I was given an opportunity to interview two of WEEKDAY's latest collaboration designers named Rejina Pyo and William Hendry who have graduated last year from London Central Saint Martin, the very renown fashion university. The collaboration hits stores the 17th of April - that will say, they'll be here very soon - and brings us minimalist clothes in bright colours.

Here's what the designers themselves think about the collaboration and fashion.

// What is that you love about fashion? How would you describe your designs? //

Rejina Pyo: I love the irony in fashion. Some people couldn't care less about it, whilst others thrive on it. Fashion can be shallow but it also deals with the time we are living in, and has a great effect on other areas of design from interiors to art. I love the interaction between all these disciplines.

My designs for Weekday are very clean and minimal, as it is a small collection, but it's also fun. All of the garments can be worn back to front as well, depending on what colour the wearer is in the mood for that day!

In general, my design starts from a strong idea with a modern twist. They have a somewhat idiosyncratic mood but are still quite elegant and timeless.

William Hendry: I think it's a presumption that fashion designers love fashion. Fashion as a concept is not something I'm entirely comfortable with because I think something designed well should always be good and not just accepted to satisfy a moment in time or the aesthetic zeitgeist. I would however say that I do love clothes. The creation, perception and wearing of clothes is perpetually fascinating to me.

Describing my work is something that I try and avoid doing; once it's made then it's the decision of the buyer or the wearer to describe it I asked my dad what one word he would use to describe my work and he came up with 'considered' which I rather like. So if I had to describe my work I would describe it as my dad does: Work made by consideration.

// Did you know about Weekday before creating a collection for them? Where had you heard about it? Do you own Weekday clothes? //

RP: To be honest, I didn't know. I heard of it when they visited Central Saint Martins to pick the designers to collaborate with. Shame on me, as they have amazing collections! Although in my defence they have no shops in the UK so that's probably why I had not heard of them. Come to the UK weekday!

WH: I knew about Weekday before this project. Whenever I asked any of my Swedish or Danish friends at school where their jumper or pants were from I'd always get the same answer "Weekday".

// What inspired you while you started to work with the collaboration collection? What kind of collection did you want to create? //

RP: Weekday loved my graduation collection and wanted me to create something along the same lines. So it's based on that same idea, which is a contrast between material and colour, but with more wearable designs. I was thinking about how girls dress these days and I think a big part is being able to play with their clothes and how they look. So I decided to create fresh and simple clothes where they back and front panels are in different colours and materials, like black and red and silk and linen. That way they can turn it around, tuck it in, wear it with a belt, accessorise it, dress it up or down. Basically make it their own!

WH: I like working within different design areas, before Weekday I had worked on knit, footwear and luggage projects and the initial inspiration point was just to see how my womenswear background could translate on to a menswear collection. The main force behind the design development was to obliterate all aspects of menswear which I find annoying so ergonomics and a focus on details were a main focus.

// Do you have an own favourite piece in your collection? If so, what is it and why? //

RP: I love the long dress, it is effortlessly chic. To the office you can wear the black linen to the front with a simple belt, and then for the evening you can turn it around so you have the more fun and bold coloured silk to the front. It's simple but it has a big effect, definitely a statement piece!

WH: haven't seen the final pieces yet.

// What did you like most about creating the collection? //

RP: I enjoy each stage from the research to the final collection. But probably researching is the best part as you never know what will come out at the end!

WH: Working with the print was fun: I was on jury service at the time so I was researching a lot of it between cases. I found looking at Mark Rothko, Ellsworth Kelly and Frank Stella pictures enjoyably escapist.

// What kind of future plans do you have? //

RP: I won the Han Nefkens fashion and art award for 2012, so I am in the process of working on an art installation piece which will be exhibited in September at the Boijmans Museum in the Netherlands, which is very exciting! In the meantime I would like to start my own collection. ''

WH: To design clothes.

Thank you both for the interview! You can check out the collaboration collection HERE!